Identity: Chermayeff Geismar & Haviv celebrates the firm’s 60-year legacy.
When you look at Chermayeff Geismar & Haviv’s body of work, you won’t recognize a specific style–but you will definitely recognize its graphics. The iconic New York design firm’s logos–the NBC peacock, Chase bank’s octagon, PBS’s silhouetted faces–are seared into our collective memory. Over the past 60 years, Ivan Chermayeff (who died December 2), Tom Geismar, and Sagi Haviv have branded everything from airlines and museums to magazines and universities. A forthcoming book from Standards Manual–an independent design-history publisher–celebrates the artistry in their logos, symbols, and wordmarks.