I tried Red Antler’s Mad Libs-style guidelines for branding–and so can you.
When I ride the subway, music keeps my ears busy–but my eyes wander. They often land on subway ads: Banners that promote plastic surgery, posters that remind us to stay vigilant, and PSAs that implore us to practice basic etiquette. But one recent series of ads, for the direct-to-consumer mattress brand Casper, was different: It was a whimsically illustrated hidden object game that invited bored straphangers to “find the elephants in the room.”