Should Snap be allowed to place virtual objects in any public space? Some artists are sharply criticizing the company’s latest feature.
Last week, Snap Inc. announced it was hiding Jeff Koons sculptures all over the world. But the enormous metallic balloon animals only exist in augmented reality–and you can only see them through Snapchat. For instance, the company “hid” one of its Koons sculptures at a geo-tagged location in Central Park. When people looked at those coordinates through Snapchat, they could see the sculpture.