Advertising is changing rapidly–and so, too, is Ad Age, with a new identity by Original Champions of Design.
Print is dead. Print is alive. Pivot to video. Fire editors. Jump-start a podcast. Abandon long form. Resuscitate long form. Kill long form. If it sounds like the the media industry is having an identity crisis, that’s because it is. Today, publications have to cast a wide net and be where their readers are. So when the venerated 87-year-old advertising industry publication Ad Age decided to rebrand, it knew it needed more than a facelift–it needed a metamorphosis.