The nonprofit is rolling out a new design system, accompanied by a guide to why it matters and how to use it.
For 97 years, the ACLU has defended the rights and freedoms that the Constitution guarantees. But over the past few years, it’s gradually adopted a new strategy to achieve that mission. In addition to its extensive courtroom litigation–advancing reproductive rights, voting rights, free speech, and the right to privacy, among other freedoms–the ACLU has been hard at work mobilizing citizens and generating grassroots movements. Today, the fight for civil liberties takes place not only in the courtroom but also on social media, in protests, on posters, on television, and on YouTube–and the ACLU has expanded to all of those platforms to further its mission.