In a new book demystifying predictive analytics, Pentagram presents a number of case studies–including one on hell.
When Pentagram partner Eddie Opara began collaborating with the predictive analytics software company Uptake, he didn’t expect the project to render an infographic about the height of the devil. But a whole section in a new book he designed for the business is devoted to academic speculation on the size of hell based on Dante’s Inferno, including diagrams of Satan himself. (Spoiler: scholars put the devil at 3,902 or 5,853 feet tall.)