“We simply have to see adaptive reuse as ‘Capital-A’ architecture,” says Joshua Prince-Ramus.
Nicknames give architectural works evocative personas. Take the Freedom Tower, the Oculus, and the Shard. More often than not, the alias isn’t a good one. Such was the case with a Brutalist building in the shadows of Hudson Yards on Manhattan’s West Side, which recently underwent a dramatic renovation spearheaded by REX and Brookfield Properties.